INCREASING SALES THROUGH REPEATED EXPOSURE
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A Big Problem
For You...
The unfortunate reality is, if
somebody stumbles across your website, they're VERY UNLIKELY to
make a purchase from you on that first exposure.
It takes an average of SEVEN
exposures before most people are willing to make a purchase
online. The people who are absolutely convinced that they want
your service will still buy from you, but what about those many
potential customers of yours that just 'aren't quite convinced yet'
and need a little more encouragement?
Sure, they may bookmark your site
and come back to it later, but have you had a look at your bookmarks
lately? As you notice all the sites you've long forgotten
about, you're probably ready to accept that you NEED a way to keep
reminding your potential customers about your business.
The Solution
There is a simple solution.
The most cost-effective means of establishing
this repeated exposure is:
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Get your website's visitors'
email addresses.
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Send them an automated email
once every few days for seven or eight exposures (the emails
should be filled with 'tips' related to your core business -
something beneficial).
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Keep these email addresses for
a newsletter - giving interested potential customers exposure
long after your initial campaign is over.
The great thing is, you only have
to write the seven-eight emails ONCE. The entire process is
automated and personalised. Imagine - convincing thousands of
your interested potential customers to make a purchase with you with
a customised, personally tailored email every few days,
delivered straight to their inbox, without lifting a finger.
Where To From
Here?
If you want to run a campaign like
this and gain many potential customers through repeated exposure,
you'll have to sign up with a company that offers such a
service. U-Turn itself doesn't offer this, but we can
recommend one that will work perfectly with your U-Turn hosted
website:
AWeber
There are dozens of companies that
offer autoresponder and newsletter services, but AWeber is the clear
leader in this field. They offer everything you need to create
customers and explode sales from repeated exposure. You'll
definitely want to
check out their website here.
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